diff --git a/.server-changes/posthog-reverse-proxy.md b/.server-changes/posthog-reverse-proxy.md
new file mode 100644
index 0000000000..8391626761
--- /dev/null
+++ b/.server-changes/posthog-reverse-proxy.md
@@ -0,0 +1,6 @@
+---
+area: webapp
+type: improvement
+---
+
+Serve PostHog analytics from a same-origin `/ph` path that reverse-proxies to PostHog Cloud EU, following PostHog's first-party reverse-proxy guidance.
diff --git a/apps/webapp/app/env.server.ts b/apps/webapp/app/env.server.ts
index 04c18acb7a..cabe0159a6 100644
--- a/apps/webapp/app/env.server.ts
+++ b/apps/webapp/app/env.server.ts
@@ -196,6 +196,15 @@ const EnvironmentSchema = z
     SERVICE_NAME: z.string().default("trigger.dev webapp"),
     SENTRY_DSN: z.string().optional(),
     POSTHOG_PROJECT_KEY: z.string().default("phc_LFH7kJiGhdIlnO22hTAKgHpaKhpM8gkzWAFvHmf5vfS"),
+    // Upstream hosts the /ph reverse proxy forwards to (defaults: PostHog Cloud
+    // EU). The client points api_host at the same-origin /ph path; the proxy
+    // fans out to the ingest vs assets host by path.
+    POSTHOG_INGEST_HOST: z.string().default("eu.i.posthog.com"),
+    POSTHOG_ASSETS_HOST: z.string().default("eu-assets.i.posthog.com"),
+    // PostHog app host, used for the browser toolbar (ui_host) and the server
+    // client. Set to https://us.posthog.com for a US project (also switch the
+    // ingest/assets hosts to their us.i / us-assets equivalents).
+    POSTHOG_HOST: z.string().default("https://eu.posthog.com"),
     TRIGGER_TELEMETRY_DISABLED: z.string().optional(),
     AUTH_GITHUB_CLIENT_ID: z.string().optional(),
     AUTH_GITHUB_CLIENT_SECRET: z.string().optional(),
diff --git a/apps/webapp/app/hooks/usePostHog.ts b/apps/webapp/app/hooks/usePostHog.ts
index bd536338e3..887151ca39 100644
--- a/apps/webapp/app/hooks/usePostHog.ts
+++ b/apps/webapp/app/hooks/usePostHog.ts
@@ -5,7 +5,12 @@ import { useOrganizationChanged } from "./useOrganizations";
 import { useOptionalUser, useUserChanged } from "./useUser";
 import { useProjectChanged } from "./useProject";
 
-export const usePostHog = (apiKey?: string, logging = false, debug = false): void => {
+export const usePostHog = (
+  apiKey?: string,
+  uiHost?: string,
+  logging = false,
+  debug = false
+): void => {
   const postHogInitialized = useRef(false);
   const location = useLocation();
   const user = useOptionalUser();
@@ -16,7 +21,12 @@ export const usePostHog = (apiKey?: string, logging = false, debug = false): voi
     if (postHogInitialized.current === true) return;
     if (logging) console.log("Initializing PostHog");
     posthog.init(apiKey, {
-      api_host: "https://eu.posthog.com",
+      // Same-origin first-party proxy (see app/routes/ph.$.ts) that forwards to
+      // PostHog Cloud EU server-side.
+      api_host: "/ph",
+      // Point the toolbar at the real PostHog UI; without it, it falls back to /ph.
+      ui_host: uiHost,
+      cross_subdomain_cookie: true,
       opt_in_site_apps: true,
       debug,
       loaded: function (posthog) {
@@ -28,7 +38,7 @@ export const usePostHog = (apiKey?: string, logging = false, debug = false): voi
       },
     });
     postHogInitialized.current = true;
-  }, [apiKey, logging, user]);
+  }, [apiKey, uiHost, logging, user]);
 
   useUserChanged((user) => {
     if (postHogInitialized.current === false) return;
diff --git a/apps/webapp/app/root.tsx b/apps/webapp/app/root.tsx
index 66a33b5ce1..07de36a60e 100644
--- a/apps/webapp/app/root.tsx
+++ b/apps/webapp/app/root.tsx
@@ -51,6 +51,7 @@ export const loader = async ({ request }: LoaderFunctionArgs) => {
   const session = await getSession(request.headers.get("cookie"));
   const toastMessage = session.get("toastMessage") as ToastMessage;
   const posthogProjectKey = env.POSTHOG_PROJECT_KEY;
+  const posthogUiHost = env.POSTHOG_HOST;
   const features = featuresForRequest(request);
   const timezone = await getTimezonePreference(request);
 
@@ -68,6 +69,7 @@ export const loader = async ({ request }: LoaderFunctionArgs) => {
       user,
       toastMessage,
       posthogProjectKey,
+      posthogUiHost,
       features,
       appEnv: env.APP_ENV,
       appOrigin: env.APP_ORIGIN,
@@ -116,8 +118,8 @@ export function ErrorBoundary() {
 }
 
 export default function App() {
-  const { posthogProjectKey, kapa: _kapa } = useTypedLoaderData<typeof loader>();
-  usePostHog(posthogProjectKey);
+  const { posthogProjectKey, posthogUiHost, kapa: _kapa } = useTypedLoaderData<typeof loader>();
+  usePostHog(posthogProjectKey, posthogUiHost);
 
   return (
     <>
diff --git a/apps/webapp/app/routes/ph.$.ts b/apps/webapp/app/routes/ph.$.ts
new file mode 100644
index 0000000000..6ef67a6974
--- /dev/null
+++ b/apps/webapp/app/routes/ph.$.ts
@@ -0,0 +1,99 @@
+import { type ActionFunctionArgs, type LoaderFunctionArgs } from "@remix-run/server-runtime";
+import { env } from "~/env.server";
+import { getRequestAbortSignal } from "~/services/httpAsyncStorage.server";
+import { logger } from "~/services/logger.server";
+
+// Same-origin reverse proxy for PostHog. posthog-js sets `api_host: "/ph"`, so
+// analytics is served first-party and forwarded to PostHog Cloud server-side.
+// Asset requests (recorder script, array bundles) go to the assets host and
+// everything else (ingest, feature flags, session recording) to the ingest
+// host, as PostHog's reverse-proxy docs require. Streaming and header handling
+// mirror the Electric proxy in longPollingFetch.ts.
+
+const PH_PREFIX = "/ph";
+
+function isAssetPath(upstreamPath: string): boolean {
+  return upstreamPath.startsWith("/static/") || upstreamPath.startsWith("/array/");
+}
+
+async function proxyToPostHog(request: Request): Promise<Response> {
+  const url = new URL(request.url);
+
+  const upstreamPath = url.pathname.slice(PH_PREFIX.length) || "/";
+  const hostname = isAssetPath(upstreamPath) ? env.POSTHOG_ASSETS_HOST : env.POSTHOG_INGEST_HOST;
+  const upstreamUrl = `https://${hostname}${upstreamPath}${url.search}`;
+
+  const headers = new Headers(request.headers);
+  // PostHog routes on Host, so point it at the upstream. accept-encoding is
+  // dropped so we don't get a compressed body we'd have to re-describe.
+  headers.set("host", hostname);
+  headers.delete("accept-encoding");
+
+  // /ph is same-origin, so the browser sends every first-party cookie. Forward
+  // only PostHog's own so we never leak the app session cookie to a third party.
+  const cookie = headers.get("cookie");
+  if (cookie) {
+    const forwarded = cookie
+      .split(";")
+      .filter((c) => {
+        const name = c.trimStart().split("=", 1)[0];
+        return name.startsWith("ph_") || name.startsWith("__ph");
+      })
+      .join(";");
+
+    if (forwarded) {
+      headers.set("cookie", forwarded);
+    } else {
+      headers.delete("cookie");
+    }
+  }
+
+  const hasBody = request.method !== "GET" && request.method !== "HEAD";
+
+  // `duplex` isn't in the DOM RequestInit lib types but undici needs it to
+  // stream a request body; widen the type rather than suppress.
+  const init: RequestInit & { duplex?: "half" } = {
+    method: request.method,
+    headers,
+    body: hasBody ? request.body : undefined,
+    signal: getRequestAbortSignal(),
+    duplex: hasBody ? "half" : undefined,
+  };
+
+  let upstream: Response | undefined;
+  try {
+    upstream = await fetch(upstreamUrl, init);
+
+    // Strip encoding headers that can misdescribe the proxied body (see longPollingFetch).
+    const responseHeaders = new Headers(upstream.headers);
+    responseHeaders.delete("content-encoding");
+    responseHeaders.delete("content-length");
+
+    return new Response(upstream.body, {
+      status: upstream.status,
+      statusText: upstream.statusText,
+      headers: responseHeaders,
+    });
+  } catch (error) {
+    try {
+      await upstream?.body?.cancel();
+    } catch {}
+
+    if (error instanceof Error && error.name === "AbortError") {
+      throw new Response(null, { status: 499 });
+    }
+
+    logger.error("[posthog-proxy] fetch error", {
+      error: error instanceof Error ? error.message : String(error),
+    });
+    throw new Response("PostHog proxy error", { status: 502 });
+  }
+}
+
+export async function loader({ request }: LoaderFunctionArgs) {
+  return proxyToPostHog(request);
+}
+
+export async function action({ request }: ActionFunctionArgs) {
+  return proxyToPostHog(request);
+}
diff --git a/apps/webapp/app/services/telemetry.server.ts b/apps/webapp/app/services/telemetry.server.ts
index eb12172816..f8a1ff93c6 100644
--- a/apps/webapp/app/services/telemetry.server.ts
+++ b/apps/webapp/app/services/telemetry.server.ts
@@ -22,7 +22,7 @@ class Telemetry {
     }
 
     if (postHogApiKey) {
-      this.#posthogClient = new PostHog(postHogApiKey, { host: "https://eu.posthog.com" });
+      this.#posthogClient = new PostHog(postHogApiKey, { host: env.POSTHOG_HOST });
     } else {
       console.log("No PostHog API key, so analytics won't track");
     }
diff --git a/apps/webapp/server.ts b/apps/webapp/server.ts
index d81cc05b5a..c3c1a45f63 100644
--- a/apps/webapp/server.ts
+++ b/apps/webapp/server.ts
@@ -150,8 +150,9 @@ if (ENABLE_CLUSTER && cluster.isPrimary) {
         res.set("X-Robots-Tag", "noindex, nofollow");
       }
 
-      // /clean-urls/ -> /clean-urls
-      if (req.path.endsWith("/") && req.path.length > 1) {
+      // /clean-urls/ -> /clean-urls. Skip /ph: PostHog ingest endpoints end in
+      // a slash, and a 301 would drop sendBeacon POSTs.
+      if (req.path.endsWith("/") && req.path.length > 1 && !req.path.startsWith("/ph/")) {
         const query = req.url.slice(req.path.length);
         const safepath = req.path.slice(0, -1).replace(/\/+/g, "/");
         res.redirect(301, safepath + query);